Conjoint Analysis

It focuses on the features of the product or service.

Conjoint analysis is a statistical technique used in market research to determine who people value different features that make up an individual product or service.

The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making.

Observations

• 常见的CA中只能考虑物品属性，所以无法personalize（可能有personalize的变种）
• 将product定义为物品属性集合

Literature

http://www-bcf.usc.edu/~tellis/conjoint.pdf